For 6 Reasons To Choose A Minimalistic Logo, Read This Post

When it comes to logos, less is always better. This could be a bit counter-intuitive to those who want to have an powerful logo created for their brand, but not for the conscious designer. Designers of logos know that designs that look "busy" barely attract attention for long enough and are easy to overlook. A Minimalistic logo is much more appealing and effective. To the outsider it might seem as though the more elaborate is better. This is, however, not what works in reality.

It was the time that excessively embellishing a logo was the trend, and there's a reason for that. Designers would try to fill out logos a couple of decades ago, as an exercise in exploration. The latest technological advances created an abundance of features. For designers working on these tools for the first time, templates and filters, animations, etc. provided an opportunity to try out more and utilize more.

This created a lot of logos that looked cluttered and blunt. They expressed nothing of importance and were in a sense, voiceless. For a design to make an impact it needs to be sharpened , and specific about the point it's trying to make. We are thankful that this style was not for long, and minimalism was back in the spotlight for good. We look at some of the reasons why a minimalistic logo is vital in building a brand.

1. Attracting attention to the most important things


It's so easy to miss the essence of something that leads us to 5 different directions. There is a reason why literature students are asked to distill a complete book into only a few words- the "meat" of the matter. The main theme (the wisdom) of the novel is simple to forget if we diverge from the main issue.


The summary consolidates what the book's main goal is to convey. This is simple to make sense of and consequently, easier to grasp. If the logo contains seven figures dancing about it can be difficult to keep track of them and we run the risk of losing the essence. A minimalist logo has one central concept to communicate, and it achieves this result with clarity.

2. Avoiding Clutter


Humans are creatures that are claustrophobic. We do not like overly packed places. Our disdain for traffic jams is enough to prove the fact. A logo that is full of many lines and shapes is just like a traffic snarl for one's design. It causes no brain activity. If you stare at this logo there isn't any spark of energy and leaves viewers with the same feeling previously with the brand.


In fact, it could confuse viewers even more. A minimalist logo design will trigger neurons fire and start a discussion. People know what to look at as the point of the story is right more info in their faces. Like we dislike things that clutter our houses, we also hate clutter in design too.


3. Aesthetic Appeal


Minimalist logos lend a clean and tidy appearance for the design. Minimalism represents cleanliness. If a desk in the office is filled with numerous items regardless of how useful they may be, they are considered "dirty". Clearing it out and keeping only the essential items on the desk will alter the impression of it being clean.


It's the same for a logo. Designs that are center-focused and leave sufficient space around them are thought to be tidier than those that encompass the whole area. The aesthetics of a design is not an issue of logic, but a matter of feel which is influenced by the way they look.

4. Reducing Error Chances


Simply simply put, the more information within the logo design the greater chance for errors. If you are asked to address a particular issue without a time limit, you're likely to make confusing or even contradictory statements. If you are given only three lines of space to present your opinion, it will be crisp, unified and straight to the point.


Nobody knows this better than writers. A draft manuscript after being written is edited and re-edited three to four times per year on average. Writing coaches refer to this as "killing your babies" where they're encouraged to eliminate even the words they like but do not need. If you discover some thing in your design which you can cut remove, get the editing tool and slice it out.

5. Better Recall


This point comes as no surprise. Would you remember McDonald's logo if it had six distorted alphabets, four assorted colors as well as two symbols? Most likely not. The world over the famous golden arches that form the "M" is the most well-known brand logo. The same is true for Nike's swoosh. Our memory capacity isn't as large as we would want it to be. Our attention span even lower!


The less things that people need to keep in mind, the more they will be able to recall them. A minimalist logo has a higher recall value than one that is stuffed with excess details. That is the essence of what creates the brand value.


6. Simplicity


A minimalist logo has a single language. Imagine speaking to someone who is constantly changing their lingo after every few phrases. You'll be looking for the first excuse to leave the conversation. A complicated logo is confusing and difficult to keep up with. The logo is inconsistent and confusing.


What's needed is a united approach to colors, alphabets and symbols. Remember, the renowned illustrator Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easier to create complexity but difficult to bring the sophistication of your design. Some of the best logo designs around the globe from Apple to FedEx illustrate this theory of minimalism.


It is crucial to collaborate with an expert team to achieve this level of maturation for your logo. Logodesignteam is one of these teams that is comprised of talented designers who recognize the value of minimalism in the pursuit of brand recognition. With more than a million logos designed and counting They have a vast experience of leveraging your design as per the market trends.


They have been recommended by clients who have used them before for speedy turnaround at a reasonable rate. Furthermore, the team is willing to consult throughout your design procedure, from the pitch to the finishing touches. Now you can get your minimal design for minimal effort.

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