How To Create Logo Design Portfolio Website That Grows Your Business By 37% in 1 Year

There are a lot of obstacles beginning your own service-based business. The greatest challenge is getting your business there and finding customers to sustain your business.

How do you attract clients? And how do you encourage new clients to keep coming back?

Being an entrepreneur you need to be creative and look for opportunities in odd places. We've researched for you and summed up 18 tried and true ways to attract clients, along with authentic testimonials and famous brand examples.

But first, let's talk about branding

Freelancers often overlook their branding needs. A brand helps differentiate your business from others and creates trust and authority in the eyes of your customers. Brands can help you get clients by:

1. Facebook groups

Many freelancers swear to Facebook Groups as the secret recipe to attracting clients. Facebook's algorithm favors posts from groups so they appear higher in the feeds of its members. It's pretty amazing, isn't it?

2. Social media

Don't be afraid to share your work and ideas online! One of the best ways to gain clients is to showcase the work you've done.

Your social media accounts can act as a portfolio or marketing channel. Use them to your advantage! Make use of hashtags, location tags, and useful content to raise awareness about your offerings.

Another option? Ask. In the pages of your Instagram Stories, Twitter page, or Linkedin make a post similar to this:

"Hey, all! I am accepting freelance clients for X project involving Y, and providing Z! If you know, or someone you know needs help in this area Please DM to me."

3. Guest blogging

Guest blogging is the process of writing a blog post on behalf of a different blog to increase the number of visitors to your blog/business. It's a great method to draw new customers, especially in the event that the blog you're writing for has a large following.

Some of read more the most well-known publications, such as Forbes, Inc., and Create and Cultivate are fantastic places to stand out.

Try smaller, niche publications in your region or industry, or reach out to people who have blogs. In your correspondence, include the topics you are knowledgeable about and the worth you could bring as an expert.

4. Be a guest on a podcast

With over half of US consumers listening to podcasts, becoming as a guest on a podcast is ideal method to get your name in front of an audience that isn't familiar with you. Start by listening to some of the smaller-sized but powerful podcasts you might think are interested in having you join them.

Email the host with a great pitch about how you could be their ideal future guest (more on that in the future!) and you may be able to secure a spot on the show and you could also be able to attract new customers.

5. Start your own blog

Blogs build authority and help bring in website traffic through search engine optimization (SEO). Publishing content on your website will boost the SEO of your site and provide you material to share on social media.

To start, brainstorm topics. Focus on finding solutions to issues that your clients might encounter and then begin to blog. If you're an interior designer, give a list of your favorite designs of the past year.

If you're a social media pro explain how you write captivating Instagram captions. These types of blog posts demonstrate your abilities and build confidence with your followers.

6. SEO

Optimizing your search engine is the best method to drive visitors to your site, and your clients to your email.

You can use Google Keyword Planner (for free!) and build an idea list of blog topics to start. Pick a few keywords that describe your business, and read this article about how to install Google Analytics and optimize your website.

Make sure you're always targeting the right keywords when you write blogs!

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